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Growin · B2B Marketing

MDF management: from campaign to execution evidence

MDF management connects campaign planning with proof of execution. MDF works when the project serves the customer and meets the vendor’s conditions. We organise activities, materials and evidence from the start so reporting is part of the plan.

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30-minute free consultation

Before committing spend

We review the applicable program, fund type, period and planned activities, then agree budget, approvals and required documents with the partner. An eligible category does not guarantee reimbursement of an individual expense; the vendor decides.

During the campaign

We collect approved creative assets, dated screenshots, event materials and available results. Evidence depends on the activity and program: invoice, ROI and travel requirements differ between fund types.

Preparing the claim

We organise the claim against the applicable checklist and identify gaps before submission. Portal support is agreed with the partner. Our MDF Hub provides orientation; it does not replace vendor rules or approvals.

The MDF management process

1. Identify the programme. Establish vendor, country, period and planned activity. Use the rules that apply to the partner; a public information page does not replace the terms in the relevant portal. 2. Prepare the plan and approval. Connect objectives, activities, costs and timing. Flag questions for the vendor before commitments, including limits and materials requiring approval. 3. Deliver and collect evidence. Organise documents by activity with clear references and dates. Invoices, materials and evidence must match the programme’s actual requirements. 4. Check the dossier. Compare available documents against the checklist and flag gaps before submission. The vendor reviews and approves the claim; requests for additional information must follow applicable deadlines.

How are MDF claims documented?

Start with the checklist for the applicable programme: activity approval, period, budget, invoices and proof of execution. During the campaign we collect available documents and connect them to the agreed activities. The vendor defines formats, deadlines and claim acceptance criteria.

Does MDF management guarantee reimbursement?

No. Funding availability and eligible spending depend on the programme, country, period and partner tier. Preparing documentation does not replace vendor approval. We check these points before committing the budget.

Can I run a campaign without MDF funds?

Yes. A project can use your own budget, with agreed activities, responsibilities and measurement. If vendor funds become available later, their conditions must be checked: spending already incurred should not be assumed to qualify for reimbursement.

30-minute free consultation

Let’s start with your goal.

Tell us what you want to promote, your audience and your budget. We will define the first step together, with or without MDF funding.

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