Co-marketing for the IT channel

B2B marketing for vendors and IT partners.

We help resellers, vendors and tech companies reach the right customers. Together, we choose the activities, coordinate delivery and measure results. If you have MDF funds, we include them in the plan.

Let’s talk: 30 minutes

What we can do for your business

Six services coordinated around your goal. We define activities, deliverables and measurement criteria for each project.

Channel marketing and co-marketing

We plan joint campaigns for vendors, distributors and IT partners.

Strategy, audience and messaging
Activities, budget and coordination

In practice

A shared operational plan.

How it works

MDF and co-op fund management

We support your use of vendor funds, from planning to reporting.

Program rules and approval requirements
Execution evidence and claim documentation

In practice

Coordinated activities and documentation.

How it works

B2B advertising and lead generation

We run LinkedIn Ads and Google Ads campaigns to reach decision-makers in your market.

Ads, creative assets and landing pages
Optimisation and contact reporting

In practice

Measured leads and cost per contact.

How it works

Event planning and promotion

We coordinate B2B webinars and events, from promotion to follow-up.

Invitations, landing pages and reminders
Coordination and sales follow-up

In practice

Registrations, attendance and enquiries tracked separately.

How it works

Marketing automation and follow-up

We connect campaigns and CRM to follow up with the contacts you collect.

Segmentation and nurturing sequences
Qualification and sales assignment

In practice

A clear path for every contact.

How it works

Branded merchandise

We select and customise merchandise for B2B events and campaigns.

Product selection and customisation
Distribution and MDF documentation where required

In practice

Materials that suit your brand and audience.

How it works

Which B2B marketing service should we start with?

Start with the obstacle. If vendor and partner lack a shared proposition, consider channel marketing. If the offer is clear but sales conversations are missing, assess lead generation or an event. If contacts arrive but get lost during handovers, clarify the process before automating it.

What should we bring to the first Growin conversation?

Bring an offer, target audience, priority markets, timing and an indicative budget. Previous results and the team’s follow-up capacity are useful too. For MDF, include the programme name and available documentation.

How do we separate activities, budget and results?

The plan distinguishes agency work, advertising or production spend and client responsibilities. Agree how enquiry quality is assessed and who reports sales outcomes. A campaign can create interest; converting it into a contract also depends on the offer and sales process.

The next step

Let’s start with your project.

In 30 minutes, we discuss your goal, available funding and timing, and where we can help.

Free consultation30 minutes. No obligation.