Clarifying a cybersecurity startup’s offer
A B2B startup had tangible technical services but an unclear offer and no structured acquisition process. We started with market research and messaging before activating campaigns.
- average advertising CPL
- €27,46
- impressions
- 79.359
- average CTR
- 0,78%
From problem to offer
Qualitative and quantitative research and prospect interviews helped clarify the offer. The journey connected a Dark Web checklist, a qualification call and a penetration-testing proposal with potential additional services.
Coordinated channels
LinkedIn Ads, InMail, email and webinars reached decision-makers in SMEs and supported the path to a conversation. Content and messages addressed the problems of different stakeholders.
Metrics and limits
The campaign reports an average advertising CPL of €27.46, 79,359 impressions and a 0.78% average CTR. We present these metrics without attributing unconfirmed sales or revenue. CPL does not automatically include all agency and production costs.
Results relate to the project described and do not guarantee outcomes for other campaigns.